When you want to take the next step online, we bring our experience and knowledge to help you get the right digital strategies. Strategies are tailored to your business, resources and above all your goals. The strategy is anchored in relevant analyzes and we can also be your partner and advisor all the way, from strategy and implementation to future operational work.
Digital marketing strategy
When developing a digital marketing strategy, it is essential that your expectations are translated into business objectives. In the strategy work, you should involve more than those who will work operationally with marketing because it will affect more people within the organisation.
It is easy to wish for most things but with scarce resources and little understanding internally, it will be a difficult transformation, this is where we come into the picture and guide your strategy work.
The strategy work takes place over a couple of months but is of course adapted to your wishes. You are involved in the entire process through workshops that we lead, while we conduct analyses that give you insights for decisions in the strategy work.
Here are some important parts of the strategy work:
Your goals and expectations
When developing a digital marketing strategy, great consideration is given to your short-term and long-term goals. Goals can vary, you may want to increase leads to the sales department, increase your online or in-store sales or even attract more job applicants to your organisation. Your main objectives are broken down into smaller objectives, known as micro-objectives, and your resources in terms of knowledge and budget open up what strategies are possible.
Market analysis, competitors & potential
The market potential and competitors’ activities are analysed we find strengths and weaknesses to gain a greater understanding of threats and opportunities. With our analyses, we can understand your potential in, for example, the number of new leads, customers and revenues that contribute to your budget work and an increased understanding of a future ROI (return on investment).
Analysis of your communication and your internal resources
In the current situation analysis, we go through your current efforts in both self-owned channels such as your website and external ones such as social media. The purpose of the analyses is to identify improvements and whether it is in line with what you should be doing.
Your internal resources are an important cornerstone for the successful implementation of your digital marketing strategy. We analyse your internal competencies in graphic production, mobile media, copywriting, technical development and knowledge of creating visibility in digital channels. The analysis provides insight into the strengths and weaknesses of your organisation.
Target group definition and prioritisation
Defining and prioritising your target groups is an important part of the strategic work to identify appropriate channel strategies. If you have several business areas, opinions tend to differ on audience prioritisation and this can affect your communication.
In addition to customers, you may also have many other stakeholders that you want to influence with your messages. For example, owners, industry organisations, retailers, partners, journalists, banks and investors.
Deciding on channel strategy
Once the target groups are prioritised, the market analyses completed and your resources identified, it is easier to identify relevant digital channels. These are the channels you will work with going forward to achieve your goals, whether it is advertising – paid reach or organic – earned reach.
Development of communication ideas & content strategies
Content strategies for different channels are defined together so that your organisation can take it forward to the creative work.
Implementation strategy
Based on the findings, a marketing plan is developed for your organisation. The plan can include detailed planning work for different channels in your organisation as well as technical development. The plan also determines how you want to invest in the coming years and should be anchored from the highest level of the organisation to the marketing department.
Decide on follow-up procedures with analyses and key figures
In the strategy, we highlight relevant key figures that you should measure and analyse from an overall perspective and that are related to the objectives. The KPIs can be adapted to your organisation so that you get the right insights in the board, management and marketing department.
Your Digital Marketing Strategy will be a key guiding principle for the digital marketing of your entire organisation.
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Contact Us
info@topvisible.se
010 – 17 16 888
Södra förstadsgatan 23a
211 43, Malmö
