When you want to take the next step online, we bring our experience and knowledge to help you get the right digital strategies. Strategies are tailored to your business, resources and above all your goals. The strategy is anchored in relevant analyzes and we can also be your partner and advisor all the way, from strategy and implementation to future operational work.
Advertising
Advertising in digital channels can achieve great success in a short time. But before you dive into the powerful world of advertising, you should first have a clear strategy in place to help you reach your goals!
At Topvisible, we have extensive experience of advertising in various digital channels, with different target groups. We review, analyze and ensure your existing advertising, based on your set goals. We also help to develop a completely new advertising strategy – so that the right message is sent to the right people at the right time.
Collaboration is our focus.
To develop a good advertising strategy, we need – and want – to get to know you, your expectations and your objectives. Therefore, the first question you should ask yourself is: What do you want to achieve with your advertising? We look forward to your answer!
Audience analysis and prioritization are two key concepts for successful advertising, which form a major part of the strategic work.
Think about the different target groups you want to reach and prioritize among them.
Audience analysis and prioritization is an important part of the strategic work because targeting is one of the more critical aspects of advertising success. We can use the audience definition to identify potential reach and estimate different outcomes such as social media engagement, number of website visitors, number of conversions such as app downloads, leads and customers. With estimates for different targets, you can also gain insight into which channels might be worth advertising in.
Not sure when, how and what to communicate with your ads? Do you need a brainstorming session? Don’t worry, we can help! But what does a successful collaboration look like? Well, we start by developing a good foundation to stand on, a so-called communicative idea – which in practice means concrete tips and messages and consists of a clear annual plan that covers what should be done, by whom and when.
Furthermore, we also highlight relevant key performance indicators for your business, which you can use to measure and understand the impact of your advertising. Various stakeholders connected to your business are curious and interested in various key figures and we naturally take this into account in our recommendations and strategy.
Today, we work extensively with advertising in channels such as Google, Facebook, Instagram, YouTube, LinkedIn, Twitter, Messenger, Pinterest, Tripadvisor and on websites that are part of various advertising networks.
Thorough and well-crafted targeting, together with smart channel choices, is the backbone of a value-creating strategy. It’s not just important, it’s crucial for your business to reach the right audience.
At Topvisible, we work with many different audience targeting strategies;
- Remarketing to previous visitors of websites and apps
- People who have shown interest in your social media content
- Look-a-likes on your customers
- Geographic and demographic segmentation
- And more!
Together with you, we create accurate strategies, with the goal of achieving maximum conversion for every dollar invested!
We also help you with:
Link to: Digital marknadsföringsstrategiDigital marketing
Digital marketing
strategy
Develop a comprehensive digital strategy.
More things we help with:
Contact Us
info@topvisible.se
010 – 17 16 888
Södra förstadsgatan 23a
211 43, Malmö
