When you’re ready to take the next step online, we contribute our experience and knowledge to ensure you get the right digital strategies. These strategies are tailored to your business, resources, and most importantly, your goals. The strategy is grounded in relevant analysis, and we can also be your partner and advisor throughout the process, from strategy and implementation to future operational work.
Develop a comprehensive digital strategy.
A digital marketing strategy is the foundation of all your online marketing efforts. The strategy is based on your target audiences, your business, and your goals. It includes decisions about which channels and methods for visibility you should use.
All businesses need a digital marketing strategy. It tells you how to communicate online, whatever your industry and size.
When we create a digital marketing strategy, it is grounded in your goals – both long-term and short-term. Goals can vary, whether you want to increase leads for your sales department, boost online sales, or attract more job seekers to your organization. Your main goals are broken down into smaller, more specific objectives, known as micro-goals, and your knowledge and budget resources determine which strategies are possible.
We analyze the market potential and the activities of competitors to gain a better understanding of threats and opportunities. With our analysis, we can assess your revenue potential and contribute to your budgeting process, as well as understanding your ROI (Return on Investment).
In a current state analysis, we review your existing efforts in both owned channels, such as your website, and external ones like social media. The purpose of these analyses is to identify improvements and determine if they align with what you should be doing.
Defining and prioritizing your target audiences is an essential part of the strategic work to identify suitable channel strategies. If you have multiple business areas, opinions may differ on target audience prioritization, which can affect your communication.
Content strategies for different channels are defined together so that your organization can move forward with the creative work. In the strategy, we highlight relevant key metrics that you should measure and analyze from an overall perspective, which are related to your broader goals.
Your Digital Marketing Strategy will become an important guiding star for your organization’s digital marketing.
info@topvisible.se
010 – 17 16 888
Södra förstadsgatan 23a
211 43, Malmö
