You can reach decision-makers at a company, in an industry that has specific interests. And you can find new prospects who are similar to your customers or reach out with your message to previous website visitors.
With over 630 million users worldwide, LinkedIn is an important platform for many companies, both in terms of finding the right staff and reaching the right people with products and services. LinkedIn has been named the number one social network for lead generation.
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LinkedIn Ads
Advertising on LinkedIn
Want to get started with LinkedIn Ads and looking for a partner? Then you’ve come to the right place! We are here to help you with everything from building a strategy for advertising to developing smart audiences and building really good ads.
By advertising with LinkedIn Ads, you can be both very specific but also go out broadly. The question is, who do you want to reach with your message?
Interest in LinkedIn is constantly increasing, mainly in metropolitan areas but also in the rest of the country. In Sweden, the social network currently has 3.5 million users.
Advertisement format on LinkedIn
There are many possibilities for advertising on LinkedIn. Just like when you advertise on Facebook, you can choose to sponsor a post. But you can also choose to build your company’s adverts from scratch. There are many different options with LinkedIn Ads. Both when it comes to audience targeting and ad formats. The formats available today are:
Sponsored content
Once you have published content on your LinkedIn page, you can choose to sponsor it to reach a customised audience.
Sponsored InMail
The Sponsored InMail service allows you to reach users by sending out sponsored content directly to their LinkedIn inbox.
Text ads
You can choose to build customised text ads that appear in selected locations in the user flow.
Dynamic ads
Reach out with your message to the user with personalised ads.
What does it cost to advertise on LinkedIn?
There are a couple of different payment models when it comes to advertising on LinkedIn. You can choose to pay per click (CPC), per thousand impressions (CPM) and when you want to work with Sponsored InMail you pay for sent emails that reached the user (CPS).