YouTube Ads

With over 1.3 billion users, YouTube is the world’s second largest search engine and gives you as an advertiser good opportunities to reach your target audience with a tailored message, adapted to your taste.

Why advertise on YouTube?

Using YouTube as a digital marketing channel can match the various purposes and goals of your marketing. With its wide reach, the platform opens up the opportunity for you as an advertiser to influence the buying behavior of an identified target audience. If you want to increase your brand awareness, get more leads or sell more in your webshop, YouTube is ideal for this. All advertising on YouTube is managed directly through your Google Ads account.

Using your knowledge of who your target audience is, you can easily match advertising to specific keywords and channels, interests, topics and based on demographics. In addition, it is very easy to measure your data collected once your ads have started rolling.

Different ad formats on YouTube

Today, YouTube offers its advertisers a variety of ad formats that are customizable to your message. Whether you want to show your ad for a longer or shorter time, allow the user to skip the ad or not, YouTube has a format for you. In addition to these time-based options, you also get to choose where on the platform the ad will appear, for example, before a video, in the search results, or alongside a related video. The choices are many and are always adaptable to the goal you have with the advertising.

How much does it cost to advertise on YouTube

Like many platforms that offer advertising today, costs can vary depending on, among other things, the competition, how widely you are willing to advertise and what you are willing to pay for an impression or click.

Based on the type of ad format you choose to use, and what your goals are, there are different bidding strategies that can involve different costs. Choose between paying when a viewer watches 30 seconds of your video, when someone clicks on your ad or a fixed cost per thousand views.

Need help advertising on YouTube or want to know more? Contact us today and we will be happy to help you!