We live in an industry that is constantly evolving and fast-paced – so we tend to look ahead and keep up with the trends. However, we have a history that is also exciting to look back on – after all, it has shaped who we are today.
In 2011 Magnus Äng, Magnus Noord & Jacob Lönroth met. We knew each other from different directions before and shared visions of building a software and an agency. It was based on a genuine interest in helping and training companies with SEO and Google Ads (or AdWords as it was called then). In 2011, the company was registered and we started working with the first customers and also launched the first courses in SEO and Google Ads.
A few months later, we hired our first employee, Maria Eckerwall, who a few years later also became the company’s CEO.
Our first office was a small room at Media Evolution City – an environment with a lot of exciting companies and contacts. Before the summer of that first year, we managed to organize a seminar together with Google that drew over 100 participants – it definitely felt like we were on the right track! All along, our focus was on educating our customers, spending less time on reporting, more on optimization and creating value for the customer. Since then, of course, the company has evolved but the basic idea of educating and delivering high value to customers remains!
Magnus Äng was both nominated and a finalist in the E-star Awards 2024, a competition organised by E-commerce Recruit. The final place was taken by four finalists for the Inspirer and Knowledge Spreader of the Year. Magnus didn’t win but is just as happy. 
Ebba Brobeck is recruited as a trainer to Topvisible’s Learning business area as we get more training assignments and create our own training programmes. Ebba has a background in content creation and is a specialist in Social Media.
Topvisible’s training portal is launching, and we are now offering our own online courses.
Training has always been an important part of our business, and we have usually conducted sessions on-site in various cities across the country or live and digitally on behalf of companies or business schools.
As of 2024, we now have our own courses available on Learning.topvisible.com.
Alessandro Lion (aka Alesso) joins Topvisible as Head of Training and is responsible for building on a section within the company. Alesso is an esteemed trainer and specialist in social media and content production.
Carl-Gustaf Kesselman (also known as CG) will be Agency Manager and responsible for Agency, which is Topvisible’s consulting business. CG has been working as a Google Ads specialist for many years and in his role will develop the business to the next level as a Full Service agency.
Our own software, Ranktrail, becomes part of Topvisible again after a few years in other ownership. And now it is called Insights and is a popular software for those who work with Content SEO and Topic Clusters.
Magnus Äng takes over the CEO role again in Topvisible, 9 years ago. When Topvisible was founded by Magnus Äng, Magnus Noord and Jacob Lönroth, Äng had the CEO role for the first year. Since then, the role has been taken on by different people, but now Magnus is back at the helm again.
All Topvisible and Ranktrail employees were given the opportunity to become shareholders in Top Marketing Group. With co-ownership, we give our employees the opportunity to be even more involved in important decisions and in the success of the company.
Massi Najimi becomes Sales Manager at Topvisible and comes most recently from Ehandel.se.
Topvisible was nominated in Agency of the Year 2020. During a gala at Berns in Stockholm, we won a bronze place! Agency of the Year is the Nordic region’s largest industry study in the communications industry and is carried out byRegi. The results are based entirely on anonymous customer surveys.
TopPicks also launched on YouTube and we started working actively on our video strategy! Check out our channel here.
Once again, we headed to Strömstad for a new journey of knowledge. We had a few wonderful days together in Strömstad, deepening our knowledge and engaging in lots of discussions—one session was even called “Daiquiris and Dreams”!
We updated our graphic profile. Colours, logo and slogan were completely changed.
Our new slogan became –“It starts with a click”
Topvisible became Bing Partners.
We became 10 employees!
Topvisible became HubSpot Partners and began actively working with Inbound Marketing.
The whole gang travelled to Cannes where we came up with many clever ideas in a large house with a swimming pool that we had rented!
A new routine begins. Every week, all employees present a selected news item to the team—these are compiled and published on TopBloggen.
SearchHeroes changed its name to SearchStars – and took place for the second year!
Among cliffs, beautiful views, fine seafood, we sat down again, deepened our knowledge and talked about visions and the future.
Första året som vi skickade ut våra anställda på kunskapskonferenser runt om i världen med syfte att verkligen satsa på kompetensutveckling.
Proud and happy that we were nominated as Google Premium Partners.
We traveled to Dublin to deepen our knowledge, discuss visions, and also visit our friends at Google & Facebook (as well as Guinness and a few pubs too)!
SearchStars was born – our beloved conference was held for the first time with the name SearchHeroes.
We ourselves were missing a conference that we wanted to attend – and also a conference that was held here in Southern Sweden.
We started to work actively with trainees from relevant vocational training programmes who started to come to Malmö –
for us this is an important source of recruitment. Around 50% of our employees today are former trainees.
TopVision was held for the first time – this is our internal knowledge forum and kick-off where we gather to deepen our knowledge and talk about visions and dreams for the future.
The move went from Media Evolution City to Holmgången near Davidshall, where we are still located today.
launch of ToppenMorgon – våra frukostseminarium where everything that is interesting in our industry can be discussed, plus a good breakfast.
Developers were hired to launch our software – RankTrail!
We held a presentation together with Google and attracted over 100 registrants – completely booked!
Magnus Äng and Magnus Noord ran an agency at the same time as Äng was hired as a consultant at a well-known advertising agency. Magnus Äng wanted to start a digital agency with the advertising agency, but when interest was low, Topvisible was formed.
Our first office was at Media Evolution City – a fun and inspiring environment.
info@topvisible.se
010 – 17 16 888
Södra förstadsgatan 23a
211 43, Malmö
