Data & Analytics

As digitization increases, the tools and resources available to anyone with a website are growing. At the same time, competition is also increasing, making it more important than ever for businesses to measure and analyze their data. What data is relevant?

Google Search Console

Google Search Console (GSC), formerly Google Webmaster Tools, is a web admin’s right hand. With Search Console, it’s easy to monitor potential problems that Google detects, whether all important pages are visible in Google’s search results, or if any page is not mobile-friendly. There’s a long list of useful features, which will only get longer as Google updates the tool.

Why use Google Search Console?

GSC is something we recommend all our customers to get. It doesn’t take more than half an hour, and what you get out of it is worth its weight in gold. The data in Search Console is unique and valuable. Two extremely good values that can be seen in Search Console are how you rank on Google for important keywords, and your CTR.

For example, we have written a blog post about CTR and in Search Console we can see how the post performs.

We have received 414 clicks on 6204 exposures
Our average position on Google, for a range of keywords, is 6
Of all those who see the page in the search results, 6.7% click through

In addition to valuable data, the Search Console acts as a fire alarm. As soon as there are problems, you can, with a simple setting, get an email about the problem. The worst-case scenario is that one of your top pages suddenly disappears from Google, which can happen for many reasons. If you don’t monitor your site, it may take a few days or even weeks before you figure out that there is a serious problem.

How can we at Topvisible help you with Google Search Console?

As mentioned, it doesn’t take long to implement Search Console, but may require some technical knowledge. We often combine the tool with other services we offer. When we help clients migrate their websites or improve SEO, Search Console is always in the picture. We are happy to monitor your site and ensure that it always works flawlessly.

We also help you with:

Google Tag Manager

Google Tag Manager helps you tailor exactly the data you want to see from your website.

Google Analytics

Google Analytics är den största spelaren inom data & analys, oavsett om du är nybörjare eller webbanalytiker.