As digitization increases, the tools and resources available to anyone with a website are growing. At the same time, competition is also increasing, making it more important than ever for businesses to measure and analyze their data. What data is relevant?
Google Analytics is the biggest player in data & analytics, whether you are a beginner or a web analyst.
Google Tag Manager helps you tailor exactly the data you want to see from your website.
Google Search Console is an important tool that allows you to monitor the technical health of your website.
Collecting and analyzing data is not a one-time task. It is an ongoing effort and a necessity for success online—whether it’s PPC, sociala media or SEO. You can think of analysis as a flashlight in the dark—it’s easy to get lost without it. Simply setting up Google Analytics and thinking the job is done is unfortunately not enough. When working with analytics and data, you need to dive deep into your business and truly consider which metrics are important to measure. All to make informed, smart decisions. Different types of businesses require different types of analysis, and we help you find what’s important for you and your company!
“The goal is to turn data into information and information into insight.” – Carly Fiorina
Coming up with, and defining, clear metrics that mean something to you is important. It can sometimes seem easy to arrive at these, sometimes difficult – sometimes you may be unsure if you have thought right? At Topvisible, we have long experience and routine that you can lean on. It is possible that you are already masters at understanding data and the values associated with good results, but instead need help with the technical part. Implementing code to collect data can be a challenge, especially for more advanced sites like an e-commerce. You get a snippet of plain Greek code to implement on your website but no one speaks the language. But we do! Whether it’s Google Analytics, Google Tag Manager, Facebook Pixel or maybe Linkedin Insight Tag, it’s something we can help you implement and ensure it’s done correctly. We also offer help with setting up tracking in Google Analytics 4 according to a measurement plan we come up with together.
info@topvisible.se
010 – 17 16 888
Södra förstadsgatan 23a
211 43, Malmö
