In 2019, 65% of all internet users say they use social media daily. This means that you as a business have the potential to reach a lot of people, very often. Are you visible in the flow? If not, we help you plan, implement, analyze and optimize your social media.
Company blog – Create & manage blog
Raise your hand if you want more traffic to your website! Yes, so do we. We love to boost business growth, knowledge and online presence. That’s why we help companies with things like creating and managing blogs.
The benefits of having a company blog
A company blog is a marketing channel for both B2B and B2C (just like e.g. social media, direct mail and email marketing) that helps support the growth of the company. Larger companies may have several blogs with clearly defined and niche areas, both internally and externally.
A company blog should be an active flow of relevant and interesting information for your target audience. When you work strategically and continuously with a company blog, you create a valuable platform that works long-term to rank high in the search engines and at the same time creates a relationship with your target audience. As long as you create optimized content for both users and search engines.
10 Benefits of an optimized company blog:
- Helps your website rank high in search engines.
- Gives your business greater visibility and a stronger online presence.
- Creates an online community and makes it easier to communicate with and engage your audience.
- Driving relevant and valuable traffic.
- A blog makes it easier for you to convert traffic into leads.
- You get a chance to show that your company and employees are experts or key players in the industry.
- Attracts and funnels qualified leads to discover the rest of your website.
- Part of your content marketing and part of your overall SEO strategy.
- An extremely important part of your inbound marketing.
- A company blog helps your business grow and attract new customers, months and even years after publication.
While we’re on the subject of business blogs! Did you know that…
- B2B marketers who use blogs get 67% more customers than those who don’t.
- Marketers who prioritize blogging are 13 times more likely to have a positive ROI.
- Companies that blog get 97% more links directly to their website.
- Blogs have been ranked as the fifth most trusted source of accurate online information.
Blog management – What we can help you with
Behind every successful blog are many hours of hard work. That’s why we’re here for you! You are the best at what you do, so are we. Together we can create amazing results. When it’s time for you to create a blog or boost your existing one, we’ll help you:
Creating a Strategy – What is the goal? What is the purpose? Who is the target audience? Do you have any distinct personas in the company that we should target? What is the customer journey?
Doing a Keyword Analysis – How do you know what your audience is searching for and what is a relevant blog post for them? A well-done keyword analysis! It is a matter of course for us to create a blog and different blog posts based on a keyword analysis. You want to be visible with your content both when the user is searching and not searching for information about your product and/or service.
Brainstorm – To create interesting and relevant content, you need inspiration and ideas. A proper brainstorming session is essential. Either we brainstorm together or you leave it to us.
Plan – Based on the keyword analysis, strategy and a well-crafted brainstorming session, we design a long-term plan for your blog in terms of blog posts, imagery, tone-of-voice and much more.
Create Content & Publish – The content of a blog should be relevant, interesting, concise and up-to-date. What kind of content should it be? A text-only business blog won’t inspire or engage. We create blog posts based on an approved content plan. In addition to text, the blog posts can contain content such as; videos, images, infographics, GIFs, etc. Of course, everything is published SEO-optimized and with your approval first.
Continuously update – Depending on the set-up of our cooperation, we will help you to continuously update your company blog with new blog posts. For you to get new and returning traffic, it is important that the blog is updated frequently.
Follow up – To be constantly relevant, part of the winning concept is to constantly keep up to date, learn, watch, test and repeat. Again, it depends on the approach we have together. If you want, we can also help you develop relevant KPIs and their outcomes.
We also help you with:
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Facebook & Instagram Ads
Let us help you with your Facebook and Instagram advertising!
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LinkedIn Ads
Want to get noticed on LinkedIn? Get started and advertise with our help!
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Strategy
A clear strategy for your social media work is a necessity, we can help you!
More things we help with:
Contact Us
info@topvisible.se
010 – 17 16 888
Södra förstadsgatan 23a
211 43, Malmö
