Amazon has long been one of the biggest players in international e-commerce. It is immensely popular with consumers and one of the biggest sources of revenue for e-retailers. When it comes to product searches in the US, it’s even more common to search directly on Amazon than via Google.
Amazon’s algorithm that sets the rules for what determines that one product ranks higher than another is called A9. Below are some of the most important factors for high, organic ranking in search results:
So, how do we get high sales so that we can rank high? Well, we need to work smart and efficiently with a combination of Amazon ads and good content (Amazon SEO).
There are great opportunities for you as a company to work with advertising via Amazon. The ads are administered via your seller center and the different types of advertising available on the market today are:
Advertising has a big impact on how you rank in the organic product listings and therefore we recommend that you work with advertising to succeed.
When it comes to search engine optimization (product listing optimization) on Amazon, you need to work with really good content on your products. The optimization is quite similar to what you (hopefully) work with on your website:
Just like when it comes to optimizing your website to rank on Google, it’s always about being a little sharper than the competition. Better content, more reviews, higher product ratings.
We help you prioritise. Which products should you focus on selling, should you be present in more than the Swedish market, how much money can you make? These are some of the questions we want to help you answer.
When we start a new collaboration, we always start by doing a preliminary study, this includes:
In an ongoing collaboration, we help you optimise your product pages, advertising and strategic work going forward. Working with Topvisible is a partnership and we want you to know everything we do. Transparency is important and we are more than happy to share what we do and how we do it.
info@topvisible.se
010 – 17 16 888
Södra förstadsgatan 23a
211 43, Malmö
