PPC

PPC – Pay Per Click, paid digital marketing. There are many channels and ways to brand oneself digitally through various advertising programs. For our customers, we work strategically and purposefully within the following programs.

Microsoft Advertising/Bing Ads

Search engine marketing (SEM) is a fast and effective way for you and your company to drive new traffic, gain new customers, and increase online sales. When we talk about SEM, many people probably first think of advertising on Google. Something that, in itself, is not particularly surprising given Google’s dominant market share. However, the fact is that there are thousands of alternative search engines that companies should not overlook when it comes to visibility. Microsoft’s Bing is one such example.

If you have been advertising on Google for a while and feel like you’ve reached your maximum potential, then Microsoft Advertising is definitely the next step it is a great complement to Google Ads!

The benefits of Microsoft Advertising

The advantage of advertising on Bing is that the competition is usually lower and the average click prices are cheaper than on Google. Furthermore, if we look at North America, mainly the US, Bing has a completely different position here. In the US market, Bing is seen as a relatively large search engine. So if you focus on the North American market, you should definitely consider spending some of your marketing budget on Microsoft Advertising as well.

How do we work with Microsoft Ads?

The collaboration starts with one of our certified Microsoft Advertising consultants getting to know who you are and what your needs are – we want to get to know you and your product/service! Then we work together to develop a strategy for what you should be visible with, where and why. Furthermore, we at Topvisible build up the structure of the Microsoft Advertising account and are responsible for the ongoing optimisation of all your campaigns in Microsoft Ads on a monthly basis. Do you already have an existing Google Ads account? Great, then we’ll start from that!

Team up with a certified Microsoft Advertising (Bing Ads partner)

If you need help getting started with your paid advertising on Bing, you’ve come to the right place. We at Topvisible are certified Microsoft Advertising partners and have a little over a decade of experience in paid advertising on the search engine Bing. Over the years, we have organised, structured and optimised a number of different Bing Ads accounts – both nationally and internationally.

*In April 2019, Microsoft announced that Bing Ads is changing its name to Microsoft Advertising.

We also help you with:

YouTube Ads

Video advertising is an effective way of reaching out to raise awareness of your brand and create more demand.

Google Ads

This is by far the largest channel in Sweden for search, shopping, display and gmail advertising. If you are not seen here, you do not exist.

PPC